PR Alert!

The NBA is generally a pretty media-savvy league. They want to make the NBDL a bonafide minor league system, raising its profile and possibly using it as a way station to future stardom for over-eager young'uns. So why haven't they thought at all about this:

National
Basketball
Disabled
List

or, more importantly

National
Basketball
Down
Low

Seriously, is this the best way to represent your product?