The Official FreeDarko Mock lurches toward completion. ETA of this afternoon, maybe willing? In the meantime:
-In case you're still seething over us and the Celtics. . . lap up this latest Quotemonger. There are Green Guys in it, but I think I'm pretty fair and friendly.
-Getting an email from Keith Olbermann was really rad, even if it forced me to admit I'm full of shit.
-Yesterday, I took a look at a certain plaintive Garnett commercial and found myself affected as ever. Dr. LIC claims that this, more than anything else, makes him feel happy KG got the ring. I can't decide if the sadness it visits upon me is about Garnett's lasting pathos, or missing that pathos, which would be a little weird and mean.
Then, I started digging up some of the classic Adidas ads from around that period. Shit was really weird, and pretty visionary. The T-Mac/Clipse joint? McGrady with wings and flame? The Infinity Gauntlet-like one with Duncan, McGrady, and Garnett being built in an ethereal workshop? And then, it turns to the Basketball Brotherhood, which is about as down-to-earth and de-fantasicized as these things get. I'd call that the 2007-08 Celtics of brand strategy.
Nate Jones and I were talking about the sneaker game yesterday, and he suggested that Adidas decided to brand itself and go from there, instead of developing their unique players as brands. The former makes sense with Duncan and Billups, but Garnett and T-Mac certainly lend themselves to the latter—what Nike's done with Melo some (B.More), and, remember, what made Jordan such a revolution in the first place. Nate submitted Arenas as a step in the right direction, but I think that went too far. Those shorts were more likely to make you eat your shoes and set money on fire.
Randomly, this is where Beasley comes up. He's going to be a star, and has absolutely indomitable personality. I can't imagine anyone keeping a straight face as he gets squeezed into the template of Brand Jordan drama and honor, or Adidas's sentimental grind. Seems inevitable that a brand would have to break tone with him.
Oh, and more Beasley: This him to the Sonics possibility has to count for something. If any team is in a position to get the real story on him, it's Seattle. Plus, if you figure Durant's going to resent ownership at some point soon, and will likely leave when he can. . . all that changes if they bring his best friend on to form a ridiculously awesome tandem of contrasts and versatility. Despite my hatred of Clay Bennett, I would buy some season tickets if that came to pass.